Content Marketing

GENERAL CONTENT TUITION FEE TRAINERS PHOTOS

Overview

No matter which marketing strategy you choose to use for your business, content marketing is a very important factor. Content marketing helps attract and retain customers to promote their use of products and services of the business. This is one of the ways to promote brand image extremely effectively as well as help strengthen the intimate relationship between your brand and target customers. Not only that, when implementing SEO campaigns, Google Ads, ... content is a means to help attract users to your website and thereby increase traffic effectively.

Specifically, looking at the four steps of a typical buying cycle includes:

Awareness.
Research.
Consideration.
Buy.

then content marketing helps you do well the first three steps to give customers insight into the brand and thereby create customer interest.

Who are entirely suitable for the training course?

Those who are working in the field of media, advertising, marketing
Business owners want to understand and self-manage content strategy
People in charge of SEO campaigns, Google Ads, Facebook Ads, ..
Students of all economic and media disciplines want to improve their knowledge and skills.
Anyone who loves and wants to learn about content marketing

tham-gia-khoa-hoc-ba

Why should I take the course?

Course Objectives

Provide knowledge and methods for you to apply content marketing in promoting your business.

Why you should learn Content Marketing at BAC company?

Content marketing plays an important role in any marketing strategy of more and more businesses to improve their competitive advantage.
The course provides the most complete and condensed knowledge base on content marketing.
The course is developed and led by professionals with real-world experience in content marketing positions for large companies.
The course with real-life goals, not only provides you with the tools and processes but also gives you a right mindset in choosing the right content for your company brand and audience. customers want to look forward to.
The knowledge is actualized with businesses in Vietnam, the practice is always focused in each lesson.
Receive a certificate of completion from BAC center.

What will you achieve after the course?

Understand about the content marketing deployment process for businesses
Understand effective writing techniques and effective writing principles
Create content that is relevant to the company and target customer
Consistent deployment and content management
Save time, effort in self-study, doing wrong and wasting resources

How are courses designed?

The course will be designed for 6 sessions (3h/session) with 2 rules:

System design and crafting of a science lesson to easy to remember and understand.
Focus on practice and share practical experience.

Class Information

Place: 6th Floor, Thien Phuoc 01 Building, 244 Cong Quynh Street, Pham Ngu Lao, District 1, HCM.
Teaching Language: Vietnamese
Materials: English
Issued Materials: Hard-copy (NO Softcopy), BAC/IIBA Practical Templates

Student Requirements

Join course at right place, on time and right schedule.
Comply with class rules.
Spirit of cooperation, working in group with members of the class and trainers.

Contact detail

Điện thoại tư vấn If you have any question, please feel free to contact us via:
Phone: (84) 909 310 768 | (84) 903 746 294
Email: info@bacs.vn | bac.trainingba@gmail.com

Topic 1: Overview

Distinguish forms of content writing & concepts
Questions to ask when writing content
Formula to build customer portraits
Content strategy for the brand
How to create content themes
Distinguish engines and goals in content
The key to successful content operation
Content performance indicators
Research competitors on social media

Topic 2: Writing techniques

4-storey model to build 1 content of international standard
The note when writing ads
5 principles of writing ads
Downward and reverse engineering.
Short & long writing techniques.
Importance of headline & first paragraph
How to create headline
30 ways to set a heading
Practice writing an advertisement content sample

Topic 3: Types and ways of building content marketing plans

How to create video scripts
Factors causing viral
Tips to get attention
Content SEO
Big idea, tag line & concept
Steps to build content marketing plan

FULL TUITION FEE: 5,400,000 VND

The tuition fee includes materials and certification.
Materials are included notebook or/and pen.
Tuition fee IS EXEMPT from value added tax (VAT).

DISCOUNT POLICY

10% of tuition fee for those who register and pay before the opening session before 10 days.

PAYMENT

Students can choose 1 of the following payment methods:

Payment in cash

BAC TRAINING AND CONSULTANCY JOINT STOCK COMPANY

Headquarter: 6th Floor, Thien Phuoc 01 Building, 244 Cong Quynh Str., Pham Ngu Lao, District 1, HCMC.
Branch: 11th floor, 39B Truong Son street, Ward 4, Tan Binh District, HCMC,
Email: info@bacs.vn or bac.trainingba@gmail.com
Hotline: (84) 909 310 768 | (84) 903 746 294

Payment by ATM, Visa, MasterCard

Using ATM, Visa, MasterCard directly at BAC's headquarter or branch.
Fee: The payer have to pay the transaction fee when using card.

No.	TYPE	TRANSACTION FEE
1	Domestic ATM Card	0.6% payment value
2	Visa, MasterCard	1.7% payment value

Payment by Transfer

Account 1: Tien Phong Bank
- Account number: 01236879001
- Account name: Cong ty CP Dao Tao va Tu Van BAC
- Tân Bình Branch
Account 2: Vietcombank
- Account number: 0721000571818
- Account name: CT CP DAO TAO VA TU VAN BAC
- Kỳ Đồng Branch

NOTES:

Students must complete the payment before course started, and latest at the opening session. BAC does not accept the payment after the opening day.
Exceptions: In cases of faulty payment process or students have committed to pay tuition fee after the opening day, BAC will accept as exceptions.

OTHER PROVISIONS

Reserve registered courses

After register and pay the tuition fee for the course, if students can not join the course, they should have official notification to BAC before the opening session. In this case, students will be reserved tuition and join the next course or switch to another BAC’s course in suitable requirements.

Opening Schedule Changes

In case of course could not start on schedule, BAC will send email to inform student the expected opening day.
If the new opening schedule is suitable for students' needs, BAC will reserve tuition fee. Students will continue to participate in the course.
If the new opening schedule does not meet students' needs, BAC will refund tuition fee.

Refund Policy

Tuition fees ARE NOT REFUNED.
If the new opening schedule does not meet students' needs, BAC will refund the tuition fee as followed processes:
- Students can receive refund by transfer or in cash.
- After the two sides have officially confirmed the cancellation of the course, the entire tuition will be refunded to students by BAC within a maximum of 3 working days.
- Students must return the receipt of tuition to BAC to complete the refund procedure.

Any information or support related to payment - PLEASE CONTACT US VIA:

Hotline: 0903 746 294 or Email: phungtran@bacs.vn.

Nguyen Thi Mai Binh

Business Analyst

For an outsider like me, the topics on "techniques" of BA are very important. Examples include using diagrams to model the requirement, write User Story / Use case, etc.

At the course of Fundamental Business Analysis, I met Mr. Loc, a very enthusiastic and caring person. In addition to sharing practical experiences in class, he also takes the time to advise, support, and comment on my CV. Besides, the Center and Phung also support sending CVs, connecting students to the network of quality partner companies, which helps students like themselves find the most suitable job. Thanks, BAC.
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Pham Que

Business Analyst

The BAC Product Design course has provided me with a lot of useful knowledge and background. The lecturers are very enthusiastic, infusing us with a flame of passion and enthusiasm in the industry. At the same time, share the necessary knowledge and skills in lectures in a more understandable way. The number of students is not too much, so the quality of teaching is excellent. Instructors correct the exercises 1-1, so the lesson will be more in-depth.
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Nguyen Van Long

Specialist in accounting mode & Professional solution of Finance and Accounting in IT application - Vietnam Electricity (EVN)

I participated in Fundamental Business Analysis at BAC. At this place, the training material provides a lot of useful content and is easy to understand. The lecturers are very enthusiastic additionally the content of the curriculum, they also share many practical experiences, questions of the students are answered right in the classroom, and with illustrations from real projects. After all, Thanks to BAC and Teacher Thai Son.
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